Audi to increase India plant output by 50 pct image

German luxury car manufacturer Audi Ag plans to increase the capacity at its Indian plant by 50 percent from 6,000 vehicles to 9,000 by the end of 2012, Michael Perschke, head of Audi India, said on Thursday.

Audi plans to become the country’s biggest luxury vehicle brand. In addition, the maker of the A8 full-size sedan plans to expand its dealerships from 18 centres now to 25 by the end of 2012.

Audi sold just over 5,500 cars in India in 2011, and targets sales of 8,000 cars in the current calendar year, as it looks to overhaul BMW and Daimler AG’s Mercedes-Benz brand.

The company has introduced the new A4 model in the country. It encompasses several new features, including 10 percent improved fuel efficiency, an official said here. Among other features, the new A4 claims to have the longest wheel-base in its segment, and also the largest leg room for rear passengers.

In its 8th generation, the new A4 is priced at Rs 27.33 lakh to Rs 38 lakh ex-showroom Maharashtra and comes at Rs 60,000 lower than the earlier generation.

The prices of the new Audi A4 (ex-showroom Maharashtra).
1.8-litre TFSI petrol – Rs 27.33 lakh.
2.0-litre TDI diesel – Rs 29.38 lakh.
3.0-litre TDI diesel Quattro – Rs 38 lakh.