Audi to keep Chinese lead with new-energy vehicles image

Green could be the name of the game for Audi, online which seeks to retain its top position as China’s best-selling luxury foreign brand, as the BMW and Mercedes-Benz rivals intensify the pressure.

The German automaker will direct its two upcoming gasoline plug-in hybrid models towards Chinese customers, in a bid to maintain its edge over the closely following BMW and Mercedes-Benz rivals while also catering for the Chinese government’s desire to promote new energy vehicles (a category that also includes besides plug-in hybrids the battery and fuel cell electrics). The new Audi Q7 e-tron 2.0 TFSI Quattro and A6L e-tron made their official world debut during the Shanghai auto show and will be introduced as green alternatives next to the already available A3 Sportback e-tron sometimes in 2016. The A6L e-tron will be exclusive to China and the plug-in Q7 will only reach besides the world’s largest auto market Japan and Singapore. Meanwhile, for the European and North American continents, a diesel version of the gasoline plug-in hybrid powertrain architecture found in the Q7 crossover is scheduled to make its debut in showrooms around the same period.

The new Q7 e-tron is Audi’s first plug-in hybrid with quattro, mating a 2.0-liter TFSI gasoline engine with an electric motor that can electrically drive the SUV for 53 km (33 miles). Overall mileage should reach 2.5 liters per 100 km – around 94.1 mpg. The A6L e-tron uses the same 2.0-liter TFSI engine, this time associated with an electric motor integrated into the automatic transmission and both delivering power to the front wheels. The long-wheelbase version of the sedan, built only in China, will need 2.2 liters/100 km (106.9 mpg).

Via Automotive News Europe