Audi plans to open each week a new dealership in China this year.
Rupert Stadler, Chairman of the board of Management of Audi AG, said that currently the company is quickly expanding its dealership network in China and that Audi hasn’t included yet in its dealer network about half of the cities in the Asian country that have more than a million inhabitants.
“By 2017, we want to increase the number of Audi dealerships to more than 500,” Stadler said.
Stadler added that the number of worldwide sites is also due to increase, but that only one standard will be unchanged: Made by Audi. On another matter, the chairman said that this year the German automaker will offer training for service personnel to more employees.
“This year alone, we will train more than 6,000 new sales and service employees there locally,” said Stadler, “If one also includes the further training of experienced employees, we come to a total of approximately 240,000 man-days of training in 2013. This means that each employee in retailing in China receives an average of 13 days training and further training this year.”
Audi will open this year its largest Training Center, which will be located in Beijing and is seen as the only way to reach the high Audi service standard anywhere with an increasing number of dealerships.