Volkswagen’s owned premium automaker Audi Ag prepares to build a second factory in addition to the one in Changchun. By this, the automaker is preparing to double its production in China over the next four years to meet rising demand for luxury cars, its China chief said.
“You see a lot of young customers and young families now buying premium cars,” Voggenreiter said in an interview in Changchun in northeast China.
“Nowadays, the upper middle-management customers are growing and this is our main customer focus.”
Audi is counting on growing demand from China in a try to overtake its main rival, BMW.
The brand with the four rings said China sales in September jumped 33 percent year-on-year to 29,500 units — an indication that China’s luxury market continues to outperform mass-market segments.
Between January and September 2011, Audi delivered 223,631 cars in China, which amounts to an increase of 29 percent compared with the same period last year.
On the same time, BMW said China sales rose 21 percent year-on-year in September to 18,588 units, maintaining its status as China’s second largest luxury brand.
Audi has been present on the Chinese market since 1988, and produces the Audi A4 L, the Audi A6 L and the Audi Q5 in Changchun in a joint venture with its partner FAW.
At present, Audi’s dealer network in China spans 87 cities and encompasses 123 dealers. It is currently the premium sedan service network with the largest scale, the widest coverage and the highest service level in China.