Audi wants to keep Q3 SUV attractive with new technologies image

The smallest crossover in the Audi lineup is heading towards its natural mid-cycle upgrade procedure, with the German automaker now expected to introduce new technologies.

The second largest premium automaker in the world wants to keep Q3’s edge over its biggest rival – BMW’s X1 SUV – and wants to introduce better powertrains that would use new tech such as for the first time using a cylinder deactivation feature. The European launch of the upgraded Q3 is scheduled for next February, with a US arrival set for later in the year. In traditional Audi way, the model would also come with mild exterior updates and inside buyers will find more standard features. The Q3 feels the heat of its main rivals – the already established BMW X1 and the recently introduced Mercedes-Benz GLA.

Today, the Audi Q3 is the European best-seller when speaking of the fast rising premium crossover segment, while the BMW X1 is a close second. Figures from JATO Dynamics show the rapidly growing European deliveries of the segment were up 9% overall to 232,075 vehicles, with the Q3 selling 40,730 units. The German automaker says the model’s momentum has not veined, with 2013 sales up 60% to 145,000 autos and during the January to October period of 2014 again growing by almost 30%.

Via Automotive News Europe