The German-based car manufacturer Audi will sponsor this year’s Emmy Awards to highlight its premium vogue.

Besides participating in the events associated with the Emmy Awards, the Audi Group will also supply vehicles in order for the guests to arrive at the main show. The auto maker will deliver models like the A6, A7 and A8 and this sponsorship can only mean one thing: more future customers, which will lead to more sold cars in the second half of the year, increasing the company’s profits.

“Audi is honored to support the Academy of Television Arts and Sciences in recognizing exceptional talent in television. The brand has become a key player within the entertainment industry and has a longstanding history as a friend of the arts, making this partnership a perfect fit”, said the head of marketing of Audi America, Scott Keogh, in a press release.

The Emmy Awards event will be held in Los Angeles at the Nokia Theatre and will be broadcasted live on the FOX network.


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