Audi’s A9 concept to bring new design language image

The German premium automaker is surrounded by hype thanks to the approaching introduction of the A9 concept, set to debut during November at the Los Angeles Auto Show.

Besides the fact that its designation puts it above the current A8 flagship and could usher the era of super-limos at the brand, the concept is also the first model designed by Audi’s new styling boss Marc Lichte. He arrived in February after being promoted from Volkswagen’s exterior design office. Analysts and industry observers now expect the A9 flagship sedan concept to introduce a new design language for the brand, which has been heavily criticized for its retained evolutionary design employed for the past few years.

According to Lichte, who talked to Auto & Design magazine, the German premium brand aims to introduce “a new chapter of exterior and interior design on upcoming Audis”, with accent on sporty, lightweight design and the trademarked Quattro all-wheel drive system. The design boss added that Audi’s signature single frame grille would also get a major makeover but the upcoming cars would definitely be recognizable as Audis.

Lichte, 45, started working for Volkswagen back in 1996 and before becoming the chief of Audi design he worked on three generations of the Golf compact, Passat midsize sedan, the Touareg SUV and Phaeton flagship sedan.

Via Automotive News Europe