The strong sales were brought by the luxury-class models as well as the Audi Q3 and A1 Sportback. The Chinese market accounted for the biggest increase, ed up 24.0%, followed by the US with an increase of 13.0%. Despite the economic crisis, sales in Europe were also up 8.0%. The new generation A3 was launched in Europe in late August.
“The A3 is arriving at just the right time, for Europe as well as for the United States and China. We want to grow significantly in their premium compact segments with the A3 model family in the coming years,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG.
The automaker expected even greater sales with the new A3 and the updated Q5, even in markets such as the struggling Europe. From January to August, Audi’s European sales were up 3.6% to 501,900 units. The automaker’s three main European markets also contributed to the August record sales: sales in Germany were up 9% to 20,180 units, thanks to the A1 Sportback, the Q3 and the A6 Avant. The Uk brought a sales increase of 14.7% to 4,144 units and sales in France were up 13.8% to 3,706 units, keeping Audi as the leading premium brand.
|Sales for AUDI AG||In August||Cumulative total|
|2012||2011||Change from 2011||2012||2011||Change from 2011|
| – China
(incl. Hong Kong)