Audi’s CEO says the brand is coming up with electrics image

US startup automaker Tesla Motors has demonstrated to the world that luxury electric cars are a viable options, so naturally the traditional luxury automakers are now gearing up their responses.

One of them is Audi, with the second-largest premium automaker in the world intent on securing first place from the current leader, German-fellow BMW. Now, Volkswagen’s luxury division is mulling the introduction of two fully-electric vehicles to the markets by 2018. Audi is already a little behind Tesla – which has the Model S sedan and has announced plans to reintroduce the Roadster model – and BMW, which established the “i” brand and already sells two models.

According to German daily Frankfurter Allgemeine Zeitung, Audi’s Chief Executive Rupert Stadler said during an interview that the brand plans to introduce an electric sports car and a sports activity vehicle powered by a similar powertrain are well on their way. The SUV model looks directly set to compete Tesla’s upcoming offering, the Model X crossover, as the Audi chief said the four-wheel drive model would come with a range of at least 500 km (310 miles) per battery load. The US electric carmaker Tesla has been known for offering the best possible range for an electric vehicle, together with an extensive – and free of charge – battery refilling network.

Via Reuters