Audi’s March sales hit record level image

The deliveries last month of German premium automaker Audi, the second largest in the world in the luxury segment, topped every level on record in March on the back of rising sales in the US, helping offset slower demand in Europe and China.

Owned by VW AG, the second largest carmaker in the world and the biggest in Europe, Audi recently announced its car sales in March surged 4.4 percent to 177,950 units, the best level for any month in the brand’s history. The result was buoyed by the increase in sales volume in the United States, the largest premium auto market in the world, offsetting the weaker results in Europe and China, as well as the drop seen in Russia. The company has posted monthly increases for 63 straight months as of March. Additionally, the first quarter sales reached 438,250 vehicles, rising 6.1 percent from the first three months of 2014. “Our new record in the first quarter makes for a successful start into the new year, and we intend to continue this trend throughout the rest of the year,” commented Luca de Meo, Audi’s chief of sales and marketing.

In the US, the first quarter registered a jump of 13.8 percent to 40,098 autos, even as the country was hit by a lingering winter period, though the figure was ultimately lifted by the March performance, when sales were up 20 percent. In Europe, Audi had its highest tally for the first quarter ever, with sales up 3.4 percent to around 207,250 units. Asia-Pacific deliveries soared during the first three months by 7.6 percent to about 162,150 vehicles. Most of the sales were in China, where the quarterly figures rose 7.1 percent to 133,316 deliveries – though weakness installed in March, when deliveries only nudged by 1.5 percent.