Audi’s May sales paint bleak picture with slow rise image

The second largest premium automaker in the world managed to post a positive result last month, though sales only edged by 1.2 percent the result seen during the same period last year, with total global deliveries of 153, 850 autos.

Additionally, Audi saw its first drop in sales in China, its biggest single market, in at least two years, joining larger rival BMW in posting a negative trend in the world’s largest auto market as premium demand started to vein as the economy slows. The best selling brand in China, Audi was down 1.6 percent last month, for the first time since February 2013 – though its slowdown was smaller than BMW and Mini’s combined drop of 4 percent – their first in ten years. “In the upcoming months we expect to see an additional boost from the new Audi Q7. It will come to European dealerships in June,” commented Luca de Meo, Audi AG, sales and marketing chief. “We are currently seeing a great many contrasting developments in the markets; the SUV boom is, however, a uniform global trend. Sporty off roaders are growing more strongly than the market in all regions.”

The negative trend in China was offset by the performance across the America, where deliveries jumped 11.1 percent to about 24,500 autos. Global sales for the first five months have risen by 4.3 percent to about 744,900 autos. The US performance was particularly noticeable, with Audi one of the best performers of the market – it grew sales by 11 percent in May. In Western Europe, the company mirrored the overall market growth at around 1.4 percent – to a total of 64,900 vehicles.