Australia new car sales increase in August as demand for SUVs soars image

The delivery of new vehicles in Australia has surged by 2.9 percent last month when compared to the same period last year, as consumers are increasingly lifting the sales of small sport utility vehicles.

The Australian Federal Chamber of Automotive Industries’ VFACTS report released Thursday has announced total vehicles sales in August were of 90,705 units, surging from 88,155 autos during the same month last year. But overall the sales increase has receded from the July figures by 1.7 percent. Just like anywhere around the world, sport utility vehicles are in high demand across Australia, jumping 19.4 percent from the same period last year, with the small SUV niche jumping by 51.3 percent. The booming demand is being supported by a flurry of new model introductions in the segment, with automakers eager to take advantage of the increase in the segment, which could offset losses elsewhere. As opposed to the booming frenzy of the SUVs, deliveries of passenger vehicles have entered a long streak of negative performance – they dropped in August by 4.6 percent. Also, the light commercial vehicle segment has also receded – by 6.1 percent – in contrast their larger counterparts – heavy vehicles – were up 4 percent.

Japan’s Toyota Motor Corp, the second largest (interim) automaker in the world remained the top player in Australia with a market share of 16 percent last month. They were followed by South Korea’s Hyundai Motor with sales taking over 10.5 percent of the overall market. The third placed brand is the smallish Mazda Motor, which came in very close to Hyundai with a market share of 10.1 percent. GM’s Holden followed with 8.7 percent and Ford was fifth with 5.9 percent.

Via Reuters