Australia: Peugeot eyes closed Opel dealers to increase its network image

PSA Peugeot Citroen, France’s largest carmaker is doing well in Australia where the company is launching six new vehicles between now and mid-2014. To support the new model rollout over the next 10 months, the French automaker plans to increase its dealer network from 38 now to 46 by mid-2014.

Considering the fact that Opel announced last week that it would exit Australia with immediate effect, after just twelve months in operation, Peugeot says is actively looking at adding several disenfranchised Opel dealers to its own growing network.

“I can tell you we’ll be targeting Opel dealers who will be looking for a new franchise in the next two weeks,” he said.

“There’s a couple in Brisbane that we’ve spoken to, had spoken to prior to the announcement – we had word that Opel was a little shaky – and then in Sydney there’s potential, we’ve already spoken to a few dealers in Sydney,” he said.

Following this week’s 208 GTi launch will be the release of Peugeot’s most important model in Australia this year, the 2008 crossover, in October.

“The 2008 will be a winner here if early UK sales are any indication,” said Gillespie.

The company has already announced that starting on 2 September, production of the 2008 model at Mulhouse will be gradually increased, from 310 units/day currently to 520 units/day as of mid-September, and to 615 units/day as of mid-October.
Also in response to the popularity of the Peugeot 2008, the Mulhouse plant announced the need to schedule 13 additional working days in this year’s calendar.

Situation in Europe
New car sales in the Europe last month fell 5.6 per cent year-on-year as sluggish growth and high unemployment continued to sap demand, with Fiat, Peugeot-Citroën and General Motors hit hardest.
PSA Peugeot Citroen which is cutting 8,000 jobs and closing a factory in the country, was one of the biggest sales casualties last month among the main carmakers. Its sales fell 9.3% in June.