Established more than a century ago, the automotive industry’s primary goal was to establish a safe and reliable means of rapid transportation from point A to point B. But, as always, the theory proved far away from reality.
The end means is always the same – people do get from A to B – but the way they do it exceeds even the wildest imaginations of people that lived at the end of the XIX century, when the horseless carriages started to roam the planet. Today, even traditional automakers offer us more than one-way of travel. For example, automotive giant Daimler AG was quickly interested in mobility app RideScout that launched back in November 2013 in Washington, D.C. In September 2014 the company was in the hands of the German automaker for an undisclosed amount – joining Daimler’s “moovel” smartphone app in Germany and putting taxis, bikes, car sharing, buses and trains at the fingertips of people interested in… well, getting from point A to point B in 69 cities in the United States and Canada. This example simply goes to show how the traditional transportation services have evolved over the years, particularly in today’s deeply technological way of life.
Daimler is by no means alone in its strive to practically reinvent itself and cater to the changing habits of consumers that are triggering now aggressive explorations of new business models from carmakers. They simply seek to ensure a future for their core business, even if selling cars could slide out of favor in the decades to come. Analysts do point out the automakers – which generally saw themselves as companies that “move metal” from their “backyard” to customer’ homes – need to gain new dexterities if thy seek to profit from the rapid rising mobility services.
Via Automotive News