Automakers should carefully balance connected-car content and privacy image

With the rapid rising use of high-tech features in cars come numerous issues, woes and perils – including the idea that one-day drivers might have to log in with their cars just as they do when using their laptop at work.

Some auto industry executives, such as Daimler Director of User Interaction and Connected Car Ralf Lamberti, now believe that sensitive car data stored in the owner’s vehicle might become more secure if it gets linked to a particular user – instead of being readily available to any individual using that car. “When it comes to the data in the car, we as an industry have to learn that today the data is related to the car. And if you give your car to somebody else, he might see your phone book, he might see your last destinations,” said the official during a panel discussion in Brussels prompted by the European auto industry association ACEA. While he believes the data should be tied to the user at a certain point, the idea of distinguishing the data by individuals – not the car – might yield additional governance and legal issues.

The problems surround the way data is collected, for what purposes and with or how is it shared. Also, automakers will need to make sure customers are properly informed so the latter can make informed choices when granting consent – much in the way apps for the mobile operating systems today ask you a long list of approvals. Industry experts say that’s by far a much harder task for the auto industry.

Via Automotive News Europe