This week at the New York International Auto Show automakers will unveil more than 25 new models, as auto industry tries to get new vehicles into showrooms faster.
As the auto industry in the US has got back on the track and demand continues to increase, automakers are struggling to turn over vehicles faster than ever. A recent research from R.L. Polk shows that this year new product launches will increase 57% to 141 vehicles, full-scale redesigns will double from 29 units in 2012 to 60 units this year, while model refreshes will remain basically flat at 40 units this year from 38 units in 2012.
“Consumers are impatient and they want to see new models,” said Alec Gutierrez, senior analyst at Kelley Blue Book.
Not only that consumers are impatient, but the New York Auto Show is the last major show in the States before summer, therefore automakers are moving as fast as they can to take advantage of this last chance. Some automakers, such as GM, Audi and Jaguar Land Rover, will begin to unveil models today, a day before the auto show opens to media.
GM is expected to unveil five new and refreshed vehicles, which are the Buick LaCrosse, Chevy SS, Chevy Camaro, Buick Regal and the Cadillac CTS. Chrysler comes with its new Jeep Cherokee and the refreshed Dodge Durango SUV, but also the limited edition 2013 Shelby 1000 S/C and the 2014 SRT Viper TA.
Hyundai will present its 2014 Equus, Acura comes with the 2014 MDX, Daimler will unveil the Mercedes Benz CLA45 AMG, Jaguar will have the XJR, Land Rover comes with the Range Rover Sport, BMW will display three vehicles, among which a diesel version of its 3 Series, the 328d. Toyota will proudly present its 2014 Scion tC Sports Coupe and 2013 Highlander SUV, Honda will show the Odyssey minivan and Nissan will unveil a hybrid version of the Pathfinder SUV and Infiniti comes with its third hybrid SUV.