This year’s Los Angeles Auto Show Design Challenge asks design studios to envision the 1,000 pound, 2+2 vehicle that is both comfortable and secure, while delivering satisfactory driving performance without sacrificing the emotional connection and beautiful styling consumers demand.
For the first time, participating design studios from not only the U.S., but also Germany and Japan, will compete against each other to showcase their talents. Design studios from General Motors, Honda, Hyundai, Mazda, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach), Mercedes-Benz U.S., Nissan, Toyota and Volvo will explore new ideas in automotive design as they contend for this top annual design honor.
“More than ever, automotive designers are able to experiment with hi-tech materials and alloys and this year’s Design Challenge has provided them with the opportunity to use their creative talents to look into the future, exploring the hottest technologies to fulfill the needs of the consumer and the environment,” said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.
The winning design will be announced Nov. 18 during the Design Los Angeles conference at the Los Angeles Auto Show.