Bang&Olufsen second generation now availabe image

With the new Audi A8, Bang & olufsen announced the launch of its second advanced sound system witch will be implemented in the 2011 Audi A8

“With the next generation of the Bang & Olufsen Advanced Sound System, we have really succeeded in creating the perfect experience thanks to the outstanding sound. We have worked together with Bang & Olufsen on this sound system for four years – adjusting and testing over and over again. The result is the best quality, perfect harmonizing and a breathtaking design. All in all, the best sound ever developed for a car. Try it yourself – you will never want to get out of the car again”, states Sound Project Manager at Audi, Dipl.-Ing. Adam Sulowski.

The new Bang & Olufsen Advanced Sound System is designed to integrate seamlessly with the clean, elegant interior of your Audi premium vehicle. To ensure such seamless design integration meant that the Bang & Olufsen designers had to be involved from the very beginning of the car’s development. From the acoustic lenses that emerge from the dashboard in line with the wind shield to the aluminium, organically shaped loudspeaker grilles, no detail has been left to chance. The superb craftsmanship is evident in every aluminium surface, which has been polished and anodised to a discrete, custom platinum finish.

Bang & Olufsen Advanced Sound System Tech Details


  • 19 active loudspeakers
  • Two of the speakers are moving Acoustic Lenses
  • Speakers are mounted in closed cabinets to optimize the sound performance


  • Total output power of 1348 watt at 1% THD (distortion level), equals 1460 watt at 10% THD (distortion level)
  • 19-channel DSP amplifier
    • 14 power output channels – 438 watt at 1% THD (500 watt at 10% THD)
    • 5 line output channels
  • 5-channel ICEpower amplifier – 910 watt at 1% THD


  • Unique aluminum speaker grilles in organic shape following the interior car lines
  • Aluminium in Platinum colour
  • Bespoke sound design by the acoustic team at Bang & Olufsen

Sound features

  • Volume Levelling – automatic real-time adjustment of equalization and volume to compensate for changing noise levels, input from a microphone in the ceiling
  • Diverse sound setting options (front/rear/all/movie)
  • MOVIE mode: Sound is optimised for visual and audio experiences and focussed to the MMI screens in the car
  • Surround level adjustment
  • Playback of multichannel sources