GM unveiled the first model of its new car brand aimed specifically at China on Monday, aiming to strengthen its sales lead in the world’s top auto market by wooing middle-class drivers.
It’s the new Baojun 630 sedan, which debuted last week at the Shanghai auto show. Apparently, the midsize Baojun 630 has one truly appealing quality: It’s cheap.
The Baojun 630 is a midsize vehicle that was developed locally using GM technology. It is the first member of SGMW’s new Baojun brand of passengervehicles that will be available nationwide. The Baojun 630 will go on sale shortly after the auto show concludes.
The new Baojun sedan will be sold on the local market complete with a 1.5l DOHC engine, capable of producing 108 hp at 5,800 rpm and maximum torque of 146 Nm at 4,200 rpm. Far from being frugal when it comes to fuel consumption, judging by today’s standards, the engine needs however a comfortable amount of fuel to cover 100 km: 6.9 liters.
With a wheelbase of 2,640-mm it is also spacious inside and with more than 22 individual storage spaces for convenient storage and retrieval, it is also practical.
This being a family car it also has a comprehensive list of safety features including high-strength steel and the adoption of anti-lock brakes with electronic brakeforce distribution, three-point seat belts with early warning restraints, reverse drive radar, child safety seat fasteners and safety locks.
Baojun, whose name translates to “treasured horse”, will go on sale later this month through a network of 150 dedicated dealerships across the country.
The number of dealerships is expected to double by the end of the year, GM said in a statement.