While the largest US automaker is one of the oldest names in the automotive business, illness according to GM chief executive Mary Barra the company is “among the leaders” in the upcoming driverless car sector.
The top executive has positioned the carmaker during a recent interview with USA Today at the forefront of self-driving technology development alongside other peers, from within and outside the automotive sectors, such as Tesla or Apple. It seems resiliency might be the key to the way the automaker survived the Great Depression, the rise of German, Japanese and South Korean rivals, an incredible fall into bankruptcy and a massive and deadly ignition switch scandal. But GM needs so much more in order to fend off the competition coming from outside its business sector and seeking a piece of pie in the upcoming mobility war games – it will have to fend off electric-vehicle maker Tesla Motors, ride sharing provider Uber or Silicon Valley giants such as Google and possibly even Apple, the most valuable company in the world.
Barra added the company has “a lot of efforts that are confidential,” but GM has already disclosed its Cadillac luxury unit is developing the “Super Cruise” system that includes semi-autonomous functions and even has a fleet of truly autonomous Chevrolet Volts at one of its testing premises. Additionally, she also confirmed the expected timeline for the company’s mid-$30,000 Bolt electric car that is expected to reach showrooms in 2017 with an estimated range of around 200 miles per charge.