Bentley the super-luxury brand owned by Volkswagen has more cars being sold in China than it has in its home market, back in Great Britain. This is an all-time first in its 92-year history.
Bentley saw a 37 per cent increase in sales in 2011. The makers of the luxury Continental coupe and its four door counterpart the Flying Spur expect higher profits through bigger sales as the 2008 recession nears its end.
Bentley, founded in October 1919 is a strong competitor for Rolls-Royce, company now owned by BMW AG . It had its peak sales year back in 2007 with 10,014 cars. Last year deliveries totaled at about 7,003 vehicles as China has for the first time surpassed the United Kingdom and become the second biggest market for Bentley, behind the United States.
The sales have risen and are expected to be pushed up by the new Continental GTC convertible. The models asking price starts at about 205,600 u.s. dollars, according to the automobile web site Edmunds.Com. It will help push the last month of the year sales by +69 percent to 1,059 cars, making Bentley’s second highest monthly sales in its history.
Bentleys year deliveries in the US went up by 32 per cent to 2,021 cars, in Europe however sales skyrocketed 53 per cent to 1,187 units.