While it’s autumn’s most important European automotive event, the Paris Motor Show has lost support from a number of brands – Aston Martin, Ford, Volvo, Rolls-Royce and now also Bentley and Lamborghini.
This means the French event won’t be crammed with novelties as much as we were expecting – and some of the interest has already veined because most of the automakers have revealed their novelties online sometimes weeks ahead. Now there’s also a growing list of important names that decided to skip the time and money-consuming event: Aston Martin, Ford, Volvo, Rolls-Royce, Bentley, and Lamborghini. The latter two have just been announced and we’re mostly inclined to believe the show isn’t the actual fault here, but the VAG-owned brands have been kept at home to lower the costs and save money needed to repay the Dieselgate scandal.
Bentley has announced it has decided to concentrate on smaller, more premium events in order to better and more directly reach its intended audience, while Lamborghini has announced it has decided to entirely reconsider its plans regarding participation in car shows. The Paris Motor Show from 2014 was an amazing effort for the organizers, with a record audience of 1.25 million people attending the event.