As expected, the demand for Bentley’s expensive SUV is higher than production levels, thus the brand considers a higher output in 2017.
Volkswagen’s ultra-luxury division sales will definitely get a big kick after Bentley brought to light the world’s fastest, most luxurious and most expensive SUV. Furthermore, the brand is already working at an even faster coupe version, rumors pointing out that a third baby-variant is also under way. Thus, Bentley expects sales to double when all body styles are available. But for the moment, the company has to manage the production levels of its already launched SUV and is considering an increase of output, as it already has around 10,000 pre-orders – Chief Executive Wolfgang Duerheimer said. Bentley raised the pace of its production line in December from 3,600 to 5,500 models this year, but it might be “forced” to build more Bentaygas. “We are evaluating whether we can do a little bit more” next year, Duerheimer said at the Geneva auto show, as operations at Bentley’s factory in Crewe, England, are “full steam ahead”.
The suppliers are trying to cope with the increased production pace, as they are still geared toward the original target of 3,600 models. Therefore, changes have to be made in this direction to boost the output, while the plant needs extra shifts as well, the CEO admitted. “This is a step-by-step process but it’s a nice problem to have,” Duerheimer said. The customers currently have to wait one year to get their Bentayga and Bentley is trying to keep the waiting list as short as possible, he added.