Bentley has new leader for Americas unit image

The British luxury marquee, a subsidiary of the world’s second-largest auto making group – Volkswagen AG, has moved to appoint Michael Winkler as president and CEO of Bentley Motors in the Americas.

Winkler, 52, is replacing Christophe Georges, who was given the position of director of product and marketing for the brand’s global organization – with the change taking effect this year on April 1. According to a company statement, Winkler will be stationed at the corporate headquarters in Herndon, Virginia. He is an experienced automotive manager, working in the field for more than three decades for brands such as Jaguar Land Rover or Porsche. “The Americas region plays a key part in Bentley’s global success, our biggest market with more Bentley customers than anywhere else in the world,” commented Kevin Rose, Bentley’s member of the board for sales, marketing and aftersales.

Winkler will report in his new position to Rose and will cater for Bentley’s top-selling market last year – after the Americas took commission of 3,186 cars – around 29 percent of the worldwide shipments of the ultraluxury brand in 2014. As of now, the marquee has 53 dealerships in the Americas region, which includes Brazil, Canada, Chile, Mexico and the United States.

Georges, 48, has held the position since 2008 and will now move to Bentley’s headquarters in Crewe, England to be responsible for the company’s marketing, product and motorsport activities – which include brand strategy, digital marketing, customer relationship management, the Bentley Collection and motor shows and live events, according to the company.

Via Automotive News