Bentley is very proud of their Bentayga, the world’s fastest and most luxurious SUV, and the company wants us to know how it took the model from vision to reality.
Bentley has stirred things up when it announced its intentions to build a SUV. Everyone in the automotive industry was keen to discover the unseen: a full-luxury SUV from Bentley. And the brand fully delivered when Bentayga made its first public appearance. The model is a crucial step in the company’s efforts to boost its profits and it has no reason not to be optimistic about this goal. No one wanted a SUV from Porsche for instance, but the Germans knew exactly what to do at the right moment and profits have accordingly tuned to an increasing demand for such big and posh cars. And the demand is still at high levels, especially in markets like China.
Bentayga is not the most beautiful sight to be seen, but the luxury division kept its beliefs. It registered a huge success with its first ever SUV and confirmed that the production allocated for the first year has been completely sold out. Every premium automaker wants now a piece of this luxury pie. Lamborghini will deliver a production series Urus in 2018, while Maserati, Rolls-Royce, Aston Martin and even Land Rover are preparing their future competitors.
Bentley is describing its new gem with lots of passion and pride. “Bentayga boasts the world’s finest automotive cabin, with unrivalled levels of precision. The interior detailing in metal, wood and leather – including meticulous tolerances between elements of trim – is the epitome of modern British luxury. This level of perfection is only achievable thanks to the exceptional craft and skill of Bentley’s colleagues in Crewe.”
This is how the model journeyed from vision to reality.