Bentley has announced that it sold 396 cars in the first four months of 2011 in Mainland China, an increase of 66 per cent compared with the same period last year.
The result is all the more impressive considering the sales record has largely been achieved before the arrival of the new Continental GT and new Mulsanne – two new models that are already building large order books in the rest of the world. Sales expectations for the full year are therefore that this growth will accelerate as the new models land.
This is the first time that China has outsold the UK, ranking it second in Bentley’s sales after the United Sates. “Around one in four Bentleys sold globally, is now sold in China,” the company said.
In recognition of the importance of China to Bentley, the Company is this week hosting its Worldwide Dealer Conference in Beijing. This is the first time that Bentley has held such an important global event in Asia and it will give all its dealers the chance to see just how rapidly this vibrant country is changing.
Bentley expects this growth to continue and plans to expand its Chinese dealer network by one third in 2011 alone. However, the standards of service and quality that are the hallmarks of Bentley will be assured following the recent opening of a Training Academy in China – another sign of the investment and commitment being made to this exciting new market.