Bentley sales pulled down by China slump and US slow pace image

The British luxury brand sold fewer cars in 2015, mainly because of the Chinese market, but also as a result of slower US deliveries.

Bentley Motors delivered 10, 100 cars in 2015, following double-digit growth in Europe and strong performance in Bentley’s UK home market. But even if the North America has retained its position as the number one region, sales have dropped there by 11 percent. It is Bentley’s third consecutive year of selling more than 10,000 cars, but the overall performance for last year was 8.3 percent lower than in 2014, when the luxury maker totaled 11,020 cars.

The number one customer region throughout 2015 was North America, closing the year with 2,864 delivered cars, 11 percent down from 3,186 in 2014. The figure accounted for 28 percent of global deliveries. In Europe, sales were up by 10 percent to 1,695 cars sold against the previous figure of 1,539 cars. Bentley’s home market, the UK, continued to perform strongly establishing itself as the third highest selling country, delivering 1,457 cars, up from 1,387 in 2014, achieving an 85 percent export figure. Middle East accounted for 1,274 cars, eleven cars more than in 2014, the success being kept by the introduction of the Continental GT V8 S. However, Bentley was not immune to the current challenging sales conditions the automotive sector faces in China. The company delivered there 1,615 cars, down from 2,560 in 2014.

For 2016, the automaker has high hopes for its new Bentayga SUV. “We have worked hard to build a sustainable platform to enable long-term growth and this will help deliver a strong 2016, with the all-new Bentayga playing an important role, with first deliveries imminent,” Bentley’s Chairman and CEO, Wolfgang Dürheimer, said. “We also have exciting plans ahead as we look to introduce future models.” Bentley increased its presence around the world to 58 markets, with 203 retail partners. The brand says these partners will invest over 100 million Euros this year in newly-styled modern, luxury showrooms.