Bentley Set to Sell 15,000 Units by 2018 image

Bentley CEO Wolfgang Schreiber said that the automaker plans to sell 15,000 vehicles by 2018.

Schreiber added that although this is an achievable target for the company, there is a lot of work to be done to accomplish it. He said that together with the new head designer Luc Donckerwolke, the automaker will first try to fix the disastrous EXP 9F crossover and move on with the plans for the new SUV.

“An SUV is what we are fighting for. I’m optimistic we can get that car. Luc Donckerwolke is a professional. He can easily adapt what is now necessary to improve for Bentley. He is already very concentrated working on the SUV,” said Schreiber.

Schreiber said that the automaker already has more than 2,000 preorders for the ultraluxury SUV from customers who didn’t even see the final styling. The only things known about this model is that it will feature a more refined design, different from the Geneva model, and that it is expected to help the company reach double-digit growth by this year. Bentley’s sales in 2012 increased 22% to 8,510 vehicles, and the company hopes to sell 15,000 by 2018.