Ultra-luxury British automaker Bentley, pills a unit of the world’s second-largest automaker – VW AG – seems poised to take full advantage of the latest SUV segment sales resurgence.
Bentley is poised to unveil the brand’s first ever sport utility vehicle sometimes later this year in production guise – possibly in March at the Geneva motor show, after it was teased numerous times, with sales beginning in 2016. And the company, coming from a record sales year in 2014, is already mulling the possibility of adding a smaller – more affordable (for the segment) – version of the incoming SUV model. That would cater to the company’s need to expand its reach towards more women and younger buyers. Bentley CEO Wolfgang Duerheimer commented during an event that “a derivative of the SUV is one of the options we are considering,” and Bentley sales boss Kevin Rose added that if the model is approved, the new SUV would appeal to “urban buyers”, while remaining “very competent off-road.”
Rose adds that adding a baby Bentley SUV after the flagship version is released has been taken from Land Rover’s Range Rover playbook – mulling the same idea of the flagship Range Rover version and the smaller sister model, bigger-selling Range Rover Sport. That’s because the first SUV is expected by Bentley to bring forth the power to almost double the delivery quota of the brand to 20,000 units by the end of the decade. Last year’s sales climbed to a new record level, with Bentley delivering 11,200 cars – up 95 from the same period of 2013.
Via Automotive News Europe