After China outsold the UK claiming the number two spot as the second most important market after the United States, some rumors about the possibility of building Bentley cars in China appeared on the internet.
However, Mr. Dürheimer was steadfast in his resolve: “Even if other manufacturers [build vehicles in China], we will not.”
Bentley announced last month that it had sold a record 396 cars in China in the first four months of 2011, which shatters the previous record–only set last year–by a staggering 66 percent and means that roughly one out of every four Bentleysso far sold this year ended up with a home in the world’s most populous country.
Continued growth in China is anticipated by the UK-based deluxe automaker, as indicated by the recent opening of a Bentley Training Academy and plans to increase its network dealerships by one-third in 2011.
“Our Chinese customers, like the rest of the world, value Bentley’s history and our emphasis on the finest luxury, craftsmanship and automotive excellence. Although China has traditionally been a market for four-door cars such as the Mulsanne and the Continental Flying Spur, there is growing interest in the excitement, adrenalin and sheer fun of driving high performance sports car,” said Alasdair Stewart, Bentley’s board member for sales and marketing.