As the luxury maker is preparing for the US entrance of its first ever SUV, customers are also waiting for the big moment.
The worldwide deliveries of Bentley’s very first ever full-luxury SUV – Bentayga – have slowly started, a pace that is set to go full throttle in the coming months. When the moment comes, the company hopes the model will propel the company towards some never-seen-before sales numbers. But until then, Bentley’s CEO for the Americas, Michael Winkler, told Automotive News that its dealers have to clear the room, thus starting to sell down their demo fleets. The plan had a short-term impact on the brand’s sales figures and June saw a 53 percent plunge to only 484 vehicles. Furthermore, there are already many pre-orders put for the Bentayga and customers will have to wait up to one year until they will see their long-awaited ultra-luxury SUVs.
But for the moment, the company has to manage the production levels due to high demand and Chief Executive Wolfgang Duerheimer said earlier this year that Bentley already raised the output pace from the initial target of 3,600 to 5,500 models this year, while he also considered an even faster rhythm. Therefore, the future seems even brighter for the automaker, as it is already working at an even faster coupe version, rumors pointing out that a third baby-variant is also under way.
Via Automotive News