British music legends have met at the doorstep of Rolls-Royce and decided to partner with the iconic luxury automaker for a series of signature Wrath ‘Inspired by British Music’ versions.
No less than nine bespoke Wraith units have been created in collaboration and as a celebration of some of England’s most renowned artists. The company has opted to reveal just four of them for the time being at an event organized at the Sanderson Hotel in Fitzroia, London by the artists who were involved in their creation alongside Rolls-Royce Motor Cars. We’re dealing with heavyweights here: The Who frontman Roger Daltrey, Sir Ray Davies of The Kinks, and Giles Martin, son of songwriter and producer Sir George Martin and a well-known producer and songwriter. Each of the nine bespoke Wraith examples will be sold this year, with part of the value going to charities selected by each artist, including the Teenage Cancer Trust.
Among the examples we have a reinterpretation of The Who album ‘Tommy’s’ famous cover-art on the hood, Sir George Martin’s number one records embroidered into Wraith’s signature waterfall and door-flights engraved with hand-written lyrics and quotes, all of them designed to stir up the soul of music fans with a British craving. There are also common traits – ‘Lyrical Copper’ exterior paint finish is matched with a subtle motif of the Union Jack Flag on each of the cars’ C-pillars – and Bespoke Designer, Matthew Danton, worked with the artists and the company’s Design Director Giles Taylor for each commission.