Best ever March for BMW Group image

The BMW Group sold more vehicles in March than ever before in a month.

The company sold a total of 165, 842 BMW, MINI and Rolls-Royce brand vehicles in the past month, not only significantly exceeding the figure for March of last year (141,717 units / +17%) but also the previous sales high of 152,721 vehicles recorded in December 2007. The BMW and MINI brands also set new monthly records.

BMW also toned up its 2011 sales target, saying it would sell clearly more than 1.5 million cars after March sales.

“For 2011 we want to sell clearly more than 1.5 million units, while we also expect new record sales at BMW, MINI and Rolls-Royce,” said sales chief Ian Robertson in a statement.

On March 10, the company said it expected sales to be above 1.5 million vehicles, up from the 1.46 million cars it sold last year.

The company also achieved a new high for the first three months: Sales started the year stronger than ever – for the BMW Group, and the three brands. Retail volumes for the year to the end of March increased by more than 67,000 vehicles to 382,758 units (prev. yr. 315,630 units), which represents growth of 21.3% compared with the first quarter of 2010.