Best U.S. February Sales for Audi image

Audi categorized February as its 14th straight record-setting month of sales with 8,531 luxury vehicles sold, surpassing the prior February record set in 2011 by 778 vehicles.

It is a promising first quarter for Toyota, with year-over-year vehicle sales up 10% over February 2011 and 14.9% year-to-date growth.

“Audi continues to lead the high-end sector of the luxury car market in the U.S. Our superior lineup boasts the most technologically advanced and exceptionally engineered vehicles that Audi has ever produced,” said Audi of America President Johan de Nysschen. “We are optimistic that Audi is on track to make 2012 another banner year for the company.”

The company did amazingly well in the top two premium categories, with sales up 63.6% over 2011 for the Audi A6 and 584 units for the design-forward Audi A7, which was launched in the U.S. market in April 2011.

Last month sales rank it as the best February for Audi in America’s history, eclipsing the previous record set last year. Audi A6 saw sales up 63.6%, Audi A3 up 21.5%, Audi Q5 14%, Audi TT up 15.2%, the mix for Audi TDI 53.9%. For the record-setting month of February 2012, three Audi models recorded year-over-year sales increases of 15% or more, including the Audi A3, the Audi A6, and the Audi TT models.

AUDI US SNAPSHOT –YTD–
Model Line Feb. ’12 Actual Feb. ’11 Actual Yr/Yr % change Feb. ’12 YTD Actual Feb. ’11 YTD Actual Yr/Yr % change
A3 469 386 21.5% 1,054 1,101 -4.3%
A4 2,719 2,770 -1.8% 5,395 5,253 2.7%
A5 1,119 1,142 -2.0% 1,997 2,196 -9.1%
A6 972 594 63.6% 2,102 1,188 76.9%
A7 584 0 0.0% 1,227 0 0.0%
A8 323 361 -10.5% 647 811 -20.2%
Audi Q5 1,754 1,539 14.0% 3,745 3,123 19.9%
Audi Q7 373 742 -49.7% 1,239 1,498 -17.3%
R8 74 94 -21.3% 153 173 -11.6%
TT 144 125 15.2% 326 222 46.8%
Total Audi Sales 8,531 7,753 10.0% 17,885 15,565 14.9%
Total CPO Sales 2,865 2,577 11.2% 5,435 4,809 13.0%