The mass-market brands have suffered a six-year withdrawal in demand from customers in the European region, but they are now given a much-needed respite thanks to increased demand for the models in the small SUV segment.
The huge success of the Renault Captur, Dacia Duster, Peugeot 2008 and Opel/Vauxhall Mokka is a clear sign of the segment’s rise in prominence across the region. IHS Automotive predicts the small SUVs deliveries would rise even further, more than doubling sales to one million units by 2020. The rise would also be supported by new model introductions, as other carmakers are getting ready to present their own models.
“These cars have hit the zeitgeist of the European market,” says IHS analyst Tim Urquhart. “Styling is the No. 1 decision-making factor,” he added. “If you want to sell in Europe, you need to design here. A world car is not necessarily what you need,” referring to the India-built Ford EcoSport.
Renault’s Captur tops the sales chart of the sector in H1 of 2014 – reaching a 354% surge year-over-year and 87,396 units. An even better jump saw the Peugeot 2008, which comes in second with 73,452 cars and an astonishing 524% increase. Third placed Dacia Duster shows a more stable growth of 39% to 66,536 and the Opel Mokka is very close with 61,856 cars and a 63% rise. Meanwhile, the initiator of the segment – Nissan’s Juke, has been relegated to fifth place after a 13% decline to 50,219 autos.
Via Automotive News Europe