BMW AG to meet 2014 sales target image

The German automaker, the largest global player in the premium segment, said it maintains its earlier sales goal of exceeding 2 million units this year, after six months sales were above the 1 million mark.

Maintaining its current position of leadership, last year the BMW Group had record worldwide sales of 1.96 million cars, and forecasted at the beginning of 2014 it would sell above the 2-million mark this year. Recently, the automaker revealed its plans to construct a second North American production facility in Mexico. The German luxury automaker also moves to further expand the current production capacity at its Spartanburg, US plant, to around 450,000 units annually.

“Our target is to exceed 2 million cars and motorcycles in all brands during this year. We want to maintain our leading position in the premium segment,” said Ian Robertson, BMW’s sales boss.

Earlier this month the company reported its half-year figures, with BMW’s brands rising 7% to 1.02 million autos. Meanwhile, Audi’s CEO Rupert Stadler also mulls record sales for the brand this year – with an expected “significant” increase over last year’s result of 1.57 million cars. For the first six months, Audi’s deliveries grew 11% to 869,350 units, while third-placed Mercedes-Benz also rose 11% to 830,336 vehicles.

Via Automotive News Europe