While the big gains at Mercedes-Benz are still not enough to bring it close to the top duo, recipe the competition is heating up between BMW and Audi, price as the No.1 global premium automaker barely managed to keep its spot in May.
While overall the BMW Group – with its core BMW brand, Mini and Rolls-Royce – is doing quite good, reaching record sales for the month of May – with an increase of 6.8% to a total of 177,741 units, the situation with BMW and Audi is increasingly stressful.
“The BMW Group continued to achieve record sales in May, keeping us well on track to sell over two million vehicles in 2014,” said Ian Robertson, the chief of sales and marketing. “Customer demand in the USA is showing solid growth, as is the Americas region as a whole, whilst Asia continues to be strong. Sales this year in Europe are also showing some signs of recovery,” he added.
The BMW namesake brand managed in May an increase of 10% over the same period in 2013, to a tally of 153,023 cars and overall in the first five months deliveries grew almost 11% to 722,129 vehicles. Audi on the other hand was only edged last month by 1,000 units, as Audi’s sales for the January-May period increased more than BMW’s – by 12%. For the period, Audi undercut BMW’s lead from 11,000 cars last year to just 8,200 units in 2014.
Daimler’s Mercedes-Benz, which long held the top spot, has also been narrowing the gap between the first and third place, although here the difference is still significant – in the first five months of 2013 BMW had a lead of 88,300 cars, while for this year the gap has come down to 80,700 units.
Via Automotive News Europe