Thanks to a strong demand for the 7-series flagship and for the brand’s SUVs, BMW saw a 5.6 percent rise in global deliveries last month, but it still trails Mercedes-Benz.
Sales of BMW brand vehicles amounted to 168, 129 units in May, which rises its total worldwide deliveries to 797,457 vehicles in the first month of the year, a 5 percent increase over the same period of 2015. By comparison, Mercedes-Benz reported earlier 170,625 vehicles delivered in May and 818,175 year-to date, while the third contender to the premium crown – Audi – sold 164,150 cars last month and 784,250 this year so far. “Our sales continue to show sustainable growth, well in line with our expectations,” said Ian Robertson, Member of the BMW Board of Management responsible for sales and marketing. “Our target is to ensure profitable growth in sales.”
May saw strong growth in the demand of BMW’s SUVs, such as double-digit boosts for X1 (13,884 / up 47.8 percent), X4 (4,947 / up 13.0 percent) and also for its top of the range 7 Series (4,539 / +32.4 percent). The automaker’s Mini brand also had a positive 2016, with 29,864 vehicles delivered worldwide in May, an increase of 3.6 percent, and 136,617 in the first five months.
The Bavarian-based premium maker has announced lately several new strategies to push for a further growth in coming years, such as revamping “i” electric car division to focus on self-driving technologies, expanding the lineup by bringing the X7 and Rolls-Royce Cullinan flagship sport utility vehicles or by investing more in ride-sharing services.