The BMW-Brilliance JV announced the first Zinoro vehicle will be an electric car.
BMW and Brilliance created a new brand in China, dubbed Zinoro or Zhinuo in Chinese, part of the automaker’s plan to expand in China. The brand’s first model, an all-electric car, will be unveiled in November at the Guangzhou auto show and will be manufactured at BMW Brilliance Automotive plant in Tiexi, northeast of Shenyang. The car is expected to hit the market at the beginning of 2014.
The joint venture currently produces the BMW 3 series, 5 series and the X1 in Shenyang. The government in China requires foreign car makers who want to manufacture vehicles in the country to create new brands for their local JVs. Eichiner said that this brand is rooted in China and is totally different from BMW’s I brand, reflecting the distinctive aspects of the Chinese culture. He also said that the automaker is considering the possibility of exporting the Zinoro vehicles to markets outside China.
“During the year 2012, China’s automobile sector continued to show mild growth,” Wu Xiao’an, Brilliance’s chairman, said in the statement. “The years 2013 and 2014 will remain challenging for this business, and it is likely that the minibus operation will bring negative financial impact to the Group’s overall performance during those periods.”