If the surging demand for the new i3 model would still fall in line with the initial orders, BMW is looking to soon move to increase its investment in the electric-car’s production.
Chief Financial Officer Friedrich Eichiner announced publicly yesterday in Amsterdam that prospective buyers have already reserved more than 8,000 of the battery-powered i3, which has an asking price of $41,350 in the U.S., although the car hasn’t even hit showrooms in Europe – which is only due next month.
BMW expects to sell more than 10,000 of the four-person car next year and “will adjust capacity according to demand,” he said at a press conference. “If demand holds, which is what it’s looking like, we will soon have to invest more.”
The i3 will be available to buyers in Germany for 34,950 euros ($47,440) on Nov. 16, followed later by the U.S., China and Japan in the first half of next year. The model has made its official public debut July 29 at simultaneous events in New York, London and Beijing.
Sales increases in China and the U.S. have assisted BMW in fending off the effects of the sovereign-debt crisis on Europe’s car market, which is nearing a 20-year low. BMW, which forecasted a recovery in demand in its home region shouldn’t be expected before the second half of 2014, expects sales to still grow this year for its third straight annual sales record.