BMW said on Wednesday it may consider building a plant in India to make Mini vehicles, provided that there is market potential for premium small cars.
According to BMW Group India president Philipp von Sahr, the carmaker’s first priority in the country was to establish Mini as a brand. “BMW Group has a policy that production follows market. The MINI market is huge and I would not exclude that we will produce here,” von Sahr told Indian media after the Mini brand’s launch in Hyderabad.
BMW India boss added that the company is 100 percent concentrated at the moment on learning how the Mini brand is accepted in the country. However, he hinted that Mini production could happen in India, given the large number of Mini parts BMW sources from the country.
“India is really an important supplier market for BMW Group, especially for MINI. Lot of techniques, especially engine technique, in Mini are from India,” von Sahr said.
Hyderabad became the third city after Mumbai and Delhi to have a Mini dealership. Since the brand’s launch in January, BMW has sold 280 Mini cars till November and expects to end the year with 300 units. Mini sells three models in India: the Mini, Mini Cooper and Mini Cooper S.
by Dan Mihalascu
) - Wednesday, December 19th, 2012 - filed under BMW
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