After reporting 2012 as its ‘best year ever’, BMW expects even higher sales in 2013.
BMW came at the North American International Auto Show with its 4-series concept coupe and several other models, among which a new brand of electric vehicle. The automaker announced that 2012 was the company’s ‘best year ever’ and said that it expects 2013 to surpass this record. Sales last year were up 11%, to 1.85 million vehicles, due to increased demand for luxury vehicles in the US and China.
“We are optimistic we’ll set a new sales record this year,” said Ian Robertson, BMW’s head of sales and marketing.
The 4-series concept coupe is the first BMW vehicle with the new 4-series name, which the automaker will use on all future convertible and coupe versions of the 3-series compact sport sedan. The concept model presented at the Detroit auto show is very similar with the production 4-series coupe, which will reach BMW dealerships in 2013.
According to Robertson, the 4-series concept coupe is ‘like no vehicle we ever created’, with its 2-inches longer wheelbase compared with the current 3-series coupe, and improved luggage and passenger space. The vehicle is also 2 inches wider and with a redefined exterior design. The interior design features chestnut wood and ornately stitched chocolate brown leather seats.
by Ana Cezara Savin
) - Tuesday, January 15th, 2013 - filed under BMW
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