BMW’s sales chief said that the German automaker plans to get a large part of the EV market and sees demand increasing among urban populations.
Today, July 29th, BWM unveiled its first EV, the i3, but did not mention a sales target for the model pr production goals. The model will be followed in 2014 by the battery-powered i8 sports car. Sales chief Ian Robertson said that the company expects the i3 to bring good sales, especially in the affluent urban areas in Asia, Europe and California.
“We’re not entering to be a niche player,” Robertson told reporters at the i3’s launch event in London. “We’re targeting meaningful sales.”
BMW expects the EV market to increase this year between 150,000 and 160,000 vehicles globally, compared with 7,000 units in 2010. Robertson said that EV sales will increase as the number of people living in urban environments is expected to reach 4-5 billion over the next 20-25 years.
The base price for the BMW i3 is 34,950 euro, surpassing the conventional BMW 3-Series saloon, but it qualifies for government incentives and tax breaks in markets such as the US and Britain.