While in January and February its Audi rival managed to snatch first place by an incredibly small margin, March put the record straight, with BMW increasing sales to a comfortable lead.
Thanks to increased demand for its SUV line Bayerische Motoren Werke AG’s namesake brand had a sales jump last month of 17 % to a tally of 186,126 vehicles. First quarter registrations at the biggest premium automaker have grown 12% to reach 428,259 cars.
Last month Volkswagen’s Audi brand managed to increase sales by 15% to 170,450 cars, while third-placed Mercedes-Benz has grown 13% to reach 158,523 vehicles. China and the US, the first and second biggest car markets both helped all three German carmakers post their highest monthly deliveries ever.
Quarter one sales for BMW totaled 428,259, besting by 15,409 vehicles Audi’s total of 412,850 cars, while third placed Mercedes-Benz only managed 374,276 units – although its 15% improvement bested both BMW and Audi, which grew by 12%.
BMW AG, which also encompasses the ultra-luxury Rolls-Royce and city car brand Mini, has forecast it could for the first time exceed deliveries of 2 million cars – beating a target set for 2016.