The BMW Group concluded 2011 with its best sales result ever. Worldwide sales of BMW, MINI and Rolls-Royce automobiles rose 14.2% last year to reach a total of 1,668,982 vehicles (1.46 million vehicles in 2010) – the German automaker said in an statement.
At the North American International Auto Show in Detroit, Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, said, “2011 was an excellent year for the BMW Group. We have clearly attained our sales target of over 1.6 million vehicles and our models continue to be in high demand right across the world.”
He added the company would see “momentum increase in the second half of the year” due to the new BMW 3 series to be launched worldwide next month.
The BMW brand sales rose 12.8 percent in 2011 to reach a total of 1,380,384 vehicles, the best sales level in its history (prev. yr. 1,224,280). The company said the clear frontrunner in terms of growth was the new BMW X3. With 117,944 vehicles sold, this highly successful model grew at a rate of 156.4% (prev. yr. 46,004) in 2011.
Customer response to the newly introduced BMW 1 Series has also been very positive. Sales of the 5-door rose 42.6% in December to 12,507 units (prev. yr. 8,769).
The MINI brand’s global sales climbed 21.7 percent to 285,060 vehicles. According to the company, the U.S remains its largest market for MINI, followed by the U.K.
The manufacturer behind the Phantom, Corniche and Ghost models sold 3,538 cars in 2011, setting an annual sales record for the 107-year-old brand.
The previous record was 3,347 in 1978.
Rolls-Royce, which is owned by BMW, said sales in Asia-Pacific grew 47pc in 2011. China is now its largest market. However, sales in the UK grew 30pc, while North America grew 17pc and sales in Germany and Russia more than doubled.
BMW Group sales in/up to December 2011 at a glance
|In Dec 2011||Comp. to prev. yr.||Up to/incl. Dec 2011||Comp. to
|BMW Group Automobiles||158,125||+11.9%||1,668,982||+14.2%|