Last month’s global new car deliveries of the BMW Group reached 163,959 units, rising 7.6% from the same period in 2013. Unfortunately for the BMW namesake brand, Audi managed a better result in July.
The BMW core brand – although its sales climbed last month by 8.4% – only managed to deliver 139,399 cars. Volkswagen’s premium unit, Audi, reported earlier last week its July sales rose to 144,000 units, the third month this year it holds the lead over BMW. The latter has been the annual sales leader in the premium segment since overtaking Daimler’s Mercedes-Benz in 2005, with Audi moving into second place in 2011.
“We are pleased to see the excellent sales results of the first half-year continuing into July,” said Ian Robertson, Member of the Board of Management BMW AG, Sales and Marketing BMW. “Our focus is on ensuring our sales remain balanced worldwide and we are confident that our strong vehicle line-up will enable us to achieve this. The success of our new vehicles such as the BMW X4, which went on sale in July, demonstrates that we are providing our customers with what they want.” Summing up the global sales situation and looking ahead to the rest of 2014, Robertson added, “We are confident that our positive sales momentum will continue, ensuring we will sell more than two million cars this year with a clear focus on profitable growth.”
Worldwide sales for the group so far this year have tallied a best-ever result of 1,184,170 vehicles, for a 7% growth. Overall, in the same period the BMW brand sold 1,025,747 autos for a 10% rise over the first seven months of 2013.