The largest luxury automaker in the world managed to post another sales record last month, with global sales for all its brands growing 7.6% to 188, 342 vehicles.
During the first eleven months of the year, BMW, MINI and Rolls-Royce deliveries tallied 1,902,699, up 7.1% from the same period in 2013. The strong performance is owed in particular to the result recorded by the core BMW brand – which saw continued demand from China, while both BMW and Mini posted a 20% increase in the United Kingdom.
November sales for the BMW namesake marquee rose 6.2% to a total of 158,953 units – a new record for the brand. For the January to November period deliveries were up 9% to a tally of 1,633,722 vehicles. This leads to a comfortable lead for the brand against its closest pursuer – VW AG’s Audi, which posted November sales of 146,250 units and a 11-month total of 1,591,100 units.
Mini managed to post its best-ever November sales – jumping 16.75 from the same period of 2013 – and totaling worldwide deliveries of 29,018 vehicles. On the other hand, with the core model changeover earlier this year, eleven-month sales are still down 3.3% year-over-year to 265,404 autos.
Both Mini and BMW managed to post a strong result in the core European region, with a total of 80,550 in November, growing 11.1% and reaching an 11-month total of 822,050 units, up 4.8%. Asia was the second best-region for delivery growth, climbing 9.9% last month to a total of 57,825 units. Year-to-date sales rose 14% to 595,101 vehicles – with China accounting for 415,209 units and growing 17.2% from the same period last year.