BMW Group sees record February sales image

According to the Munich-based Group, BMW, Mini and Rolls-Royce sales were up 5.6 % in February, aided by a 29.1 growth in deliveries in China, which tipped the balance despite slowing sales in the US and Europe.

The total unit sales for February was of 141,093 vehicles, while year-to-date sales were increased by 6.6% to reach 273,999 units. BMW again posted record numbers for the best February ever, with 124,839 units for an 8.6% increase. Meanwhile, Mini, which is currently on a model changeover, dropped 13.8% to 15,975 cars.

“February was another record month for us,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “The innovative new models coming out this year, such as the 2 Series Active Tourer and 4 Series Gran Coupé we just premiered to great reviews at the Geneva Motor Show, will give us the momentum to keep growing in 2014.”

BMW and Mini sales in Europe were still down, at -1.5% compared to the previous year, delivering 60,321 cars. More so, both brands also lost market share in the Americas (except USA), where 30,490 cars were delivered for a 1.3% drop – while the US market accounted for a 1.2% slip to 45,272 units.

The Asia region delivered the best results for BMW and MINI, with an increase in deliveries of 22.8% to 45,292 vehicles. China brought sales of 30,281 cars, an increase of 29.1%.