Last month the German automaker, the largest player in the world in the premium segment, announced another spectacular sales result, with their best-ever March and first quarter.
Globally, the Munich-based company sold a total of 232,556 BMW, Mini and Rolls-Royce autos last month, rising 9.2 percent from the same month last year. After the first three months of the year, the carmaker has seen deliveries rise 8.1 percent to a tally of 526,669 units. “This has been our strongest ever first quarter and we have achieved sales growth in all regions globally,” said Ian Robertson, the BMW sales and marketing boss. The executive pointed out the Group benefited from the much-awaited European revival, while sales in North America – with the US the largest single market for luxury vehicles in the world – remaining on high demand. Last month the BMW brand tallied 195,593 units, the best result in the company’s history for the month of March, rising 5.1 percent from the same period of 2014. The core BMW brand also achieved its best first three months ever, with a total of 451,576 autos sold globally, up 5.4 percent from the first quarter of last year. The brand’s new 2 Series Active Tourer continues to lift the nameplate to new heights, while other popular series were the 4 and 5. The range of X vehicles also continues to benefit from the global surge in demand.
The Mini brand jumped deliveries in March by 38.9 percent to a total of 36,635 units, and the first quarter sales have climbed 28.4 percent to a total of 74,312 vehicles. Meanwhile, Rolls-Royce has registered a drop in demand during the first three months, selling 781 cars, down 12.9 percent from the same period of 2014.