BMW announced it has created a 46-dealership network in the UK for the i sub-brand range.
The dealership network will run for the model’s launch later this year. So far BMW has announced two models from the i sub-brand: the i3 city car and the plug-in hybrid i8 sports car. Customers will have the possibility to order the i3 beginning July, before it will hit showrooms in October. The rumored price would be somewhere around 35,000 pounds. The i8 will arrive next year.
The i3 city car will hit the market at the end of 2013 and BMW will do its best to make sure the model will appeal customers. The automaker will also offer the fuel-powered version of the model and will install optional at-home fast-charging systems.
The vehicle will be fitted with onboard navigation software which will inform the driver where to find the nearest public charging station and i3 owners will have the possibility to borrow a fuel-powered car for longer trips during vacations or weekends.
“The BMW group is charting new territory,” Harald Krueger, the carmaker’s head of production, said at a separate presentation near Leipzig. “We are confident we will earn money with every BMW i3 we sell from the launch on.”